Blogging...You might not fully understand the point and power of a blog? Why are they so important in today's business environment? Short answer; showing you are an authority on your product or service, as well as doubling up your online marketing presense. As the internet and algorithms became so complex people used to put all the information and news they wanted to share about their business or industry on their website. However as the evolution of the internet continued it became evident that this wasn't the best strategy. So blogs which are basically another website used to write article, news, and content helpful to your audience arose.
Break out of the mold and ensure that your customers and clients know you are the authority on your industry. Blogs serve a few purposes: one, as you write articles (posts) about a particular subject or product you are establishing yourself as an expert on that topic of service or product. Secondly, blogs offer an additional SEO opportunity, being more content on the web contained within another respected site that back links to YOUR primary website. Lastly, additional branding and content site exposure. Content is king as it pertains to SEO and websites, and blogs keep your actual website clear and concise about message without weighing it down with too much overwhelming information.